Strava Announces New CEO Michael Martin

Michael Martin is the new Strava CEO

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Strava announced Michael Martin as the company’s new Chief Executive Officer (CEO) this week.

Martin is currently the general manager of YouTube Shopping and will take over his new role and serve on the Strava board of directors starting 2 January 2024.

As a veteran technology, media, and retail executive, Martin worked as a product leader at Nike. His portfolio previously included the Nike Run Club, Nike Training Club, Nike Adapt, and the Apple Watch Nike+.

A New CEO for Strava

“I’m thrilled to join Strava,” Martin said in a statement to the press.

“My experience has shown me that motivating people to become more active is a massive and universal challenge. I am in awe of what Michael, Mark and the Strava team have built. As a member of the Strava community, it is a dream to join this company and have the opportunity to take it to the next level in service of athletes everywhere.”

Martin takes over the reins from Strava co-founder Michael Horvath and former CEO.

“I am incredibly proud of what the Strava team has accomplished, especially during the past four years during which we built our subscription with the needs of our community in mind and strengthened our foundation for future growth,” said Horvath.

He added, “In Michael Martin, I am confident we found a leader I can pass the baton to and who can build Strava’s momentum even further. I look forward to supporting him as Executive Advisor to the CEO.”


Strava’s Impressive Growth

Over the past few years, Strava’s global community has grown from 50 million to over 120 million, the team has grown to over 400 employees worldwide, and the company has operated profitably each year.

Michael Moritz, Strava board member and former Chairman Sequoia Capital, added, “Michael Martin’s experiences in some of the world’s most competitive digital markets and intimate familiarity with what it takes to delight hundreds of millions of consumers provide him with all the necessary gear to build on the many accomplishments of Strava’s founders.”

ALSO READ: A Chat with Strava Artist Gary Cordery About GPS Art and How It’s Made

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